Decoding a mobilisation, analysing a business leader’s reputation or drawing lessons from a crisis: our consultants share their expertise in open access. Each study is a rigorous, sourced demonstration of our know-how. All our work is brought together in our dedicated observatory, ReputatioLab.
Since 2014, ReputatioLab has measured what social media say about campaigns: candidates’ audiences, information bubbles, rumours, voting indicators, political communications. This file brings together these analyses, from the right-wing primary to the 2027 presidential election.
Who weighs on a piece of legislation, how and through which intermediaries? Using Follaw data, ReputatioLab tracks amendments, texts and actors, text by text. This file brings together these analyses, the method and the tools.
A rumour, a front organisation, a network of fake accounts, state propaganda: each time, ReputatioLab has sought to find out who is speaking, where the message travels and when it reaches the media. This file brings together these investigations, from 2013 to 2026.
How a bad buzz is born, where it travels, when it dies down: since 2013, ReputatioLab has documented digital crises, year after year and case by case. This file collects the lessons, the mechanics and the brand cases.
A minority of activists gaining the upper hand, a petition that tips, an NGO that fumbles its success: ReputatioLab has measured online mobilisations since 2013, from the farming world to urban collectives. This file brings together these analyses.
November 2018. Roundabouts occupied in areas that most Parisian commentators could not have placed on a map.
The Leroy Merlin–Sleeping Giants affair and the Shein case have reignited a debate among communicators: how far can brands end up dragged into political battles that are bigger than them?
The European bubble has become the strategic centre of political decisions and narratives, yet French business leaders remain too discreet there. What are the key takeaways to stop Europe being built… without France?
Key players in societal influence, NGOs expect business leaders to embody a sincere and impactful voice. Which levers can turn them into allies rather than adversaries?
It takes more than economic influence: you have to become a public reference point. How can a business leader build an influence that goes beyond their sector and takes root in the societal debate?
Leaked addresses, official registers, metadata left behind without a thought: a good part of a business leader’s life is now freely accessible online. The kidnapping of Ledger’s co-founder is the textbook case.
In an ever-changing professional world, LinkedIn presents itself as an essential platform for company leaders. Yet our recent study of SBF120 CEOs’ engagement highlights a surprising finding: despite their position of influence, these leaders are relatively inactive on the social network. Let us see why!
Over the past 10 years, a number of changes in information have had a major impact on organisations and have upended the way reputation, societal issues and information are managed within them. What are they?
Twitter is one of the most influential social networks, and it is interesting to see that more and more company leaders are investing in it. A study of SBF 120 company leaders highlights interesting trends in their presence on the platform. In this article, we explore the results of this analysis, looking at CEO activity on Twitter, audience engagement and the implications for the companies themselves.
LinkedIn has become an essential tool for communications professionals. A recent study by Saper Vedere sheds light on the trends and good practices of communications directors (DirComs) on the platform. In this article, we analyse how DirComs use LinkedIn and which types of post are the most engaging, and we offer strategic recommendations for optimising their presence.
Communications directors are exposing themselves more and more on social media and are consequently becoming ambassadors for their employer. That is why Saper Vedere wanted to analyse the media presence of communications directors on Twitter.
Where traditional consultancies confine themselves to private recommendations, we publish in the public arena with one conviction: the regular production of rigorous studies is the foundation of sound advice. This investigative work feeds directly into our assignments for clients:
Because this intellectual discipline defines us, all of our work is open access, with no paywall whatsoever. The most substantial investigations simply require an email address, to help us understand who reads us.
Readings of the major societal dynamics that frame the debate.
Analyses of actors, clashes and alignments on the ground.
Signals of global conflict and their impact on organisations.
Decodings of landmark crises, teaching cases to learn how to see.
Theory and practice of corporate communications in a saturated environment.
Forms and transformations of the mobilisations that target companies.
Yes, all our studies are accessible. The most substantial ones go through an email form so that we can track distribution. No study is behind a paywall. For structural commercial use (product integration, resale), contact us.
Yes. We produce ad hoc studies for clients on specific questions: an overview of a sector, a reading of a crisis, the measurement of a trend. Tell us your question and we will come back with a protocol and a quote within 5 working days.
Saper Vedere is the consultancy. ReputatioLab is the editorial brand associated with Nicolas Vanderbiest, centred on six fields (society, politics, geopolitics, crises, communications, activism). The two overlap, and studies are tagged accordingly.
Yes. Free citation with attribution to Saper Vedere (or ReputatioLab, depending on the brand). The methodology is published, sources are given, and data can be requested for academic research. Commercial use on request.
About two studies a month on average, since the firm was founded in 2017. Some months are busier (barometer releases, sector news), others quieter. The Societal newsletter consolidates the monthly publications.
Let's discuss your strategic challenge. No-commitment first conversation.
